Why food state vitamins & minerals are better absorbed by the body
Food State nutrients are combined in a variety of appropriate food bases to ensure they come complete with the phytonutrients and associated food factors that are necessary for optimal absorption and use in the body. This includes carrot concentrate for beta carotene, citrus pulp for vitamin C, and lactobacillus bulgaricus for B vitamins, as each base would naturally contain levels of the same nutrient.
All of these products are gentle and effective. Most are suitable for vegans and vegetarians, but those that use lactobacillus bulgaricus are only suitable for vegetarians as the original strains of probiotic were isolated from yoghurt.
Wholefood products are unique in that they are made from hydroponically grown brassica, a member of the broccoli family of vegetables. This plant is an edible species which has a great capacity to bio-accumulate high levels of minerals to enable good levels to be achieved in small doses of supplementation. These are the only genuine wholefood supplement products on the market, and early research testifies to their superb bio-efficacy. All our wholefood products use food metabolic pathways, are suitable for vegans and in capsules.
Both Food State and Wholefood nutrients are used by the body in the same way as food nutrients.
Dawn of a new era - Wholefood nutrients
"These are the only genuine wholefood supplement products on the market, and early research testifies to their superb bio-efficacy."
For the past 30 years we have promoted the philosophy that nutrients are best delivered
to the body in the same form as those in food, i.e. in a Food State or food complex.
From lone pioneers some 30 years ago, we now sit in a more comfortable position of endorsing established science. Many recent research papers have attested to the safety and effectiveness of nutrients in whole foods, and at the same time highlighted the fact that isolated nutrients very often do not have the same beneficial effect. Our philosophy and message was founded on the simple logic that our bodies are designed to eat food and utilise its components for the maintenance of life. Our bodies are not designed to thrive on rocks or soil, but nutrients from these sources that have been biotransformed by plants.
Some 30 years ago, one of our Directors was fortunate to meet with the Directors of a company in America who were the pioneers of a unique range of Food State vitamin and mineral supplements. Food State products are “nutrients which are naturally and beneficially combined with appropriate natural food source materials” and were the first supplements to be sold “complete” with associated food factors and nutrients carriers “essential for absorption and use within the body”.
Since that date, we have been selling these products to doctors, scientists and retail customers around the world. Our business has grown by word of mouth, as we rarely advertise, and we have a strong and loyal following. At one time, Food State was described as being the “best kept secret in the health food industry”. Once people have tried Food State products and “experienced the difference”, they usually recommend us to their friends and stay with us for life.
We still continue to sell Food State products. This is our most popular range and the nutrients are both gentle and highly bio-effective.